How Conferences Have Become Too Commercialized

Conferences were once a great way of appreciating employees and a place where people were brought together for the sole purpose of presenting and discussing new inventions or ways that had been innovated so as every member that attended a certain conference would come from the conference with some new way of doing things as per the presentations. In this day and age where competition is very high on all platforms i.e. technology, agriculture, arts and entertainment, conferences have become the hub for marketing of products.

Marketing firms are running the show in conferences whereby in a teacher’s conference we find that book publishers, cooperative societies, stationery companies are paying lots of money to their marketing firms so as to organize conferences for head teachers and principals. In this kind of conference, the marketing firms become the organizers and they bring their own experts who guide the conversation in the direction of the marketer.

A marketer representing different organizations i.e. publishing house, media houses, clothing manufacturer for uniforms, office stationary, Sacco’s, banks, insurance and technology firms have become the biggest organizers of conferences for various professionals. Speakers that are brought in by the marketer are usually coached in the way they should present their flow of ideas in a way that would influence the members present on where or what they should go for. A good example is having a media personality being brought as a guest speaker at an entrepreneurial conference whereby the marketer’s idea is usually to lead the followers or the fans of the speaker to join a certain investment to join and become members.

The standards of conferences have drastically dropped whereby instead of those hosting the conferences arranging for discussion on various outstanding topics and new innovations the y have mostly dealt with networking between people and advertising to the delegates. The conferences have become organization oriented and marketing oriented away from the sole purpose of conferences which was people oriented and tackled the needs of the members that attended the conferences.

Most of the conferences have compromised the integrity and purpose of the meetings as per how they were supposed to be. From being centers of excellence and sharing of expertise information to being
places for enjoyment and fun making. The delegates are usually compromised in a way that they do not get any value addition in their line of work by attending the conference.

In conclusion, the people attending the conferences should be sober minded to ensure that as they attend the meetings wherever the conferences have been hosted, they should know that they are the stakeholders and that they are the ones responsible for what they are going to share or what
they are going to get from attending a certain conference. After attending the conference they should ask themselves of the value and what somebody has learnt from the conference and that the marketing firms are there for their own survival in this competitive world.

5 Modern Pitfalls Not To Fall For When Shopping Online

Online shopping stores have made life very easy for most people. It has eliminated the inconvenience of traveling a long distance in order to reach your favorite shopping mall and spending a lot of money on fuel in the process, struggling to get space between people in the mall in the process of shopping which can lead to injuries among other challenges involved in shopping at a physical store. However, this convenience comes with its own share of challenges that as a shopper you must strive to reduce.

5 modern pitfalls not to fall for when shopping online are explicitly explained below:


There has been an increase in the number of stores that give the guarantee of a convenient online shopping experience. Some offer very attractive packages that sound too good to be true. However some of them are a fraud and may leave you being a victim of identity theft through your credit card information. This is not an experience you want to put yourself into.
In some cases, the prices they put on their site are not the real prices that they end up charging you for the commodities and you may end up paying more. To ensure you do not fall into and you may end up in this situation, find out as much information as possible about the site from people you trust who have used them to ensure you opt for one with a performance track record before you make your purchase.


Most times the product displayed on your computer is the exact one that will be delivered to you. However, there are some instances where what is displayed on the site may be misleading. You may order it only to discover it is not what you wanted. To ensure what you see is exactly what you get, it is important to ask for clarifications from those sites. Alternatively, deal with online stores that return policy for their products. Ensure you also carefully read customer review on the product you want to purchase.


Some online stores do not know how to properly package commodities for their customers. They have very weak packaging materials. This may not protect the product the right way and consequently the commodity you ordered for may be broken. You do not want to end up with such a scenario. To avoid such purchase, from reputable online stores that are known to deliver their goods in the right wrapping and reaching you in the right form.


In some cases, what you ordered for may be delivered late to your inconvenience. This can be avoided by dealing with an online store that respects delivery timelines and are also willing to make special arrangements to deliver to those clients who may need a product urgently.


You always want to get value for money when you purchase goods from online stores. Sometimes this may not the case. You may end up with a good of very poor quality which can be very frustrating. You can ensure this is not the case by ensuring you make a purchase from an online store that is known to deliver quality for money.

Three ideas on creating a viral Instagram ad campaign

Instagram has become a popular place for content marketing. Over 700 million users engage with friends, followers or fans by sharing more than 100 million photos and videos a day. The social media platform has been introducing new and exciting ways for users to create content like Instagram Stories, Carousels, and Instagram live.

It can be tough for businesses to keep up with these rapidly changing tools and trends of social media platforms like Instagram but it has not stopped a lot of them from trying. Wading through the myriad of Instagram marketing campaigns to figure out what sets successful campaigns apart from the rest can be daunting.

To help you get inspired, here are three ways that Instagram has been used by companies and brands in their marketing efforts.

#1. Use influencer marketing

Adidas has created some memorable Instagram campaigns cementing their position as more than just a sports brand but a lifestyle brand as well. In the early spring from February to March 2017, Adidas ran their Creative campaign with the hashtag #HereToCreate featuring prominent athletes from around the world. The posts show how video capabilities on the platform can be used to make powerful and creative campaigns. The campaign featured prominent athletes sharing their passions for sports user influencer marketing to appeal to a specific Adidas target market. The brand took things further on their ORIGINALS campaign by partnering with notable hip-hop figures to establish their position as a key fashion figure in the hip-hop culture. Using the #ORIGINALSis, hip-hop industry names like Snoop Dogg and Designer promote the brand’s ORIGINALS product line. The videos that Adidas shares are both engaging and intriguing, but most of all they show how partnering with influential people can add credibility to a social media marketing campaign.

#2: Call for User-generated Content

User-generated content is gaining popularity on Instagram (with good reason.). This is because it encourages the audience to be creative, to engage with the product or brand and to express what they think and feel visually. One brand that has employed User-generated content successfully is Lokai. The Lokai bracelet has become synonymous with positivity. Lokai’s Instagram feed is full of great images taken and shared by fans from around the world. This results in a feed that not only focuses on the product, but the customers and fans who want to share their love for it with others. This marketing approach makes the brand more genuine and it also provides marketers with a platform to connect with users, showing them that you pay more than lip service to customer care.

#3: Announce Discounts, Sales and Giveaways

Every marketer knows how discounts and giveaways can entice new customers. Instagram can be used to announce these in a creative way and different companies and brands have used to launch successful campaigns. One company that has done so successfully in 2017 is Amazon. This eCommerce behemoth posted a simple image to thank customers for ranking them #1 in corporate reputation. They announced a discount created to thank and celebrate their win. To ensure that they could turn Instagram engagements with fans to sales, they provided discount code linked to their promotion pricing page. What Amazon managed to do is to convey their appreciation for their customers by actually thanking them, which is something that a lot of companies don’t do. They also managed to make customers and fans feel appreciated by rewarding them.

Giveaways and discounts are a great way to garner new followers and fans and a lot of brands are catching on to how effective this strategy can be. One brand worth mentioning that has been using this strategy effectively is Ryu. This Canadian athletic clothing retailer ran a campaign with a hashtag #WhatsInYourBag a contest used to promoting various products with a giveaway. They promoted the giveaway on their Instagram Story. Using this strategy helps with push marketing as the Stories feature sits above Instagram feeds helping to keep a product or campaign at the top of Instagram users’ minds.

Advice to People Who Want To Become Ecommerce Sellers

There exist several factors that people must consider in case they want to become a successful e-Commerce product sellers. Some of these factors are elaborated below.

1. Focus on three major fundamentals

These include the quality of the product. It must be of high quality compared to the competitors. The product must also have great imagery that will automatically attract customers. It also needs good shop navigation hence easily accessed.

2. Bringing of the products to life

Whenever the products are well photographed, those images give the customers a clear impression and overview of the product. The images must be clear to inform the customers and make them have a clear experience of them.

3. Build relationship with influencers

All online sellers have an enormous task of building a stronger relationship with bloggers. They play a significant role in suiting the product. They publicize the product making many people know it. They give attractive information about that product. All that is required is the seller to offer samples to them and any additional information about the said product.

4. Optimization of the design

They should focus on working on clean, simple and also professional look that will finally attract the customers hence resulting in higher shopping of the products.

5. Ask for honest feedback

Online sellers have a greater role in getting a group of people who will tell them the truth concerning their products. They must be trustworthy and highly dependable.

The seller for ticot-tshirt must as well put all these factors into consideration in case he wishes to prosper in his business.

6. Make buying easy

All e-Commerce sellers must simplify the process of buying. It should not be too complicated. All purchasing process needs to be streamlined and try as much as possible to eliminate all the barriers that may deter entry of a customer.

7. Give some free products and discounts

It is quite useful to attract the customers since they will be attracted and tempted to purchase more increasing online sales.

8. Always be selling

All sellers need to keep on selling. They should not get bogged down on the social media. However, they should go out and also try to talk to the real people and the consumers as well.

9. Sending samples to tastemakers

It is quite useful as it will capture the attention of the media resulting in the greater selling of the products since many people will get to know the product.

10. Connect with your customers

All sellers need to be pro-active and connect to their clients. They should try as much as possible to build a community around their product; they can do so by organizing for rallies and seminars to educate the customers about the product.

11. Continue evolving

They should always ensure improvement in technology; customers taste as well as adhering to the current trends. All this will lead to prosperity of the online marketing.

12. Leverage data in their decision

All e-Commerce sellers need to do so by measuring everything within their business parameters to ensure that everything is accounted for.

These factors are useful and must be adhered to by all e-Commerce sellers including ticot-tshirt sellers as it will lead to prosperity the business.

Will Google’s reign as search engine king last forever?

Apart from large countries like Russia and China where roman letters aren’t used to communicate, Google’s search engine has dominated the world online search industry for over a decade now. It controls more than 60% market share in the US alone, and rakes in billions of dollars in revenue for ads. Despite having other profitable sources like YouTube and Gmail, search remains to be Google’s main revenue generator. Last year alone, Google search engine earned $50 billion dollars for the company, far more than any other search engine.

After a decade of dominance, and constant growth, one is compelled to ask: will Google continue its dominance or will it like every other company or venture in history, meet its nemesis and lose its control over the market sooner or later? In near future, it seems improbable that any of Google’s competitors will overtake Google as the market leader. But is Google as infallible as it seems? What’s the reason behind its success?

Google started off as a brilliant search engine, beating its competition comprehensively but in the past 4-5 years, advancement in terms of search capabilities have not improved drastically as one may have hoped. It’s not that other search engines lack the ability or technology to beat Google’s search engine. It’s the control Google enjoys over the market. It has become synonymous with the internet for most users.

Google is like the most watched TV show not because it is the best, it is because people are unaware that other channels exist too. To break the Google bubble, something really special will be needed from its competition but neither Yahoo nor Microsoft seem to have that aggressive approach or exposure to threaten Google’s market share. Although Microsoft’s search engine Bing has a lot better image search options as compared to Google but since Google has become a household name, it is nearly impossible for even Microsoft to make a dent in Google’s market share.

Currently, if there is a company that can potentially threaten Google’s dominance, it has to be Facebook. With its massive traffic outreach, and user loyalty along with access to extensive information about individual, it can pose a genuine threat to Google’s dominance. Facebook’s 1.4 billion users and the data about their likes and dislikes, needs and wants provide Facebook with all the necessary ingredients to make a formidable opposing search giant that can rival Google itself.

There’s a third player in town that can rival both Facebook and Google if it gains traction. It all depends on how many people value their privacy and will be willing to quit Facebook and Google for their constant violation of user privacy and keeping track of their habits, needs and activities. DuckDuckGo founded in 2008 has recently gained quite a significant number of users, especially after news of the government spying on its own citizens broke.

The feature that makes DuckDuckGo stand out it that they do not track their users’ history, their locations or any of their information –all of which other search engines do in order to boost their advertisements. They believe that they don’t need to store user date in order to boost revenue from ads. Since apple OS in the new update has enabled apple users to switch to DuckDuckGo, numbers are expected to grow. But for the meanwhile, no real threat to Google’s dominance is in sight.

Five Startup Retail Fashion Brands To Look Out For

All successful fashion companies must have started somewhere. The success stories of these big brands are the inspiration to hundreds of startups dreaming of being the next big thing in the fashion industry.

Let’s tackle some startup retail fashion brands that people should know. These startups want to bloom the fashion industry even more with their unique ideas and sense of style.


Dia&Co. is a plus-sized clothing subscription box. This startup retail brand offers plus-sized clothing and accessories with an excellent feature of “try-on-at-home model”. Dia&Co. aims to expand their services to plus-sized women all over the United States.


True&Co. is an e-commerce fashion brand that aims to change the lingerie industry by selling bras and undergarments. The company was founded in 2012, but they recently got a big break when the line was sold to Calvin and Klein owner Phillips Van Heusen.

Bra is one difficult product to sell especially online since customers always have the challenge of getting the perfect fit even in physical stores. To make things easier, True&Co. includes a quiz that the clients need to answer about the bras they already own and how it looks when worn. The data obtained from the quiz will be used to suggest the best bra for their customers.

The company will send five bras to customers, fit it, pay for what you want, and send back the rest.


Wiivv is another fashion startup changing the game of footwear industry. But the company is not your ordinary show-making store. Wiivv is making and selling 3D-printed insoles specially made for each ordering individual. The company has been lucky enough to sell 10,000 insoles so far. And they target to sell customized shoes this 2017.

Customers use the Wiivv app to take photographs of their feet, and the app will directly send the file to the San Diego factory. It will take five days to get your hands on the 3D-printed insoles.

Wiivv promises better insole feel with lessened fatigue, joint load, and foot pain. A custom-made insole is important since it improves your footwear, walking and overall physical health.

Coded Couture

Coded Couture is a mysterious startup run by Google in partnership with H&M’s Ivyrevel. What an awesome tandem, right? Coded Couture is said to provide custom clothing for every individual based on their current situation for a much better fit and look.

Using Google’s new Awareness API, the customer’s data, activity and lifestyle are monitored. Through the app, they can order the “Data Dress” that is personalized, custom-made, and based on your preference. This would be an awesome way to get your hands on your dream dress!

Customers have the option to order different styles of dress for all occasion. Coded Couture will surely promote a unique and wearable style.


Runchkins would soon be every parent’s favorite startup fashion brand. Buying clothes for babies and kids can be pretty expensive considering that they have to keep changing sizes more frequently from time to time. Runchkins made an awesome idea to save money as you buy more clothes and easily get rid of the old unfitting ones.

As the little one outgrow the clothes, parents can sell them back to Runchkins in exchange for store credit. The company sells items for newborns up to six years of age. The company plans to resell the lightly used clothes at a much lower price so parents can save on while maximizing the company’s incentives.

The company is growing fast considering their recent report stating that customers keep coming back every few weeks to few months to buy new sets of clothes and resell the old ones.

Competition between Netflix and Amazon and where technology may be heading

There are a wide variety of streaming services to choose from, but the two that offer the most robust selection of options are Netflix and Amazon Prime Instant.

Netflix is the grand-daddy of them all at it is still the most patronized streaming service available. Although Netflix cycles through some of their movie titles and offers new ones every six or seven weeks, most television shows can be streamed a year after broadcast.

Now that they have entered into the original programming business, you can see some of the most critically-acclaimed series that are available nowhere else.

Amazon Prime Instant streaming service is very similar to Netflix in many regards. They both have free movies available to their subscribers.

Netflix still being the big beast in on the block, it faces a growing field of challenges from its competitors here being the Amazon which has currently raised its game making it more convenient than Netflix in some areas. The two streaming companies are in high competition with each other and Amazon’s general price point may give the company an edge.

Amazon differs from Netflix where many first-run shows on broadcast and basic cable TV are available from Amazon, at a price this bringing competition for Netflix where first -run shows on broadcast and basic cable TV you have to wait a year for them to be available.

When you order a movie or a series after it premieres, in Amazon, it gives you options both standard and high definition formats. The cost runs from the $4 dollar to $6 dollar range, but that is an option you cannot get on Netflix.

Like new movies? There is no need to wait a whole year for them to show up on Netflix. You can rent or buy them on Amazon Prime to add to your video cloud library for the same cost or even a little lower than the price you would pay for getting it through traditional channels.

Amazon also has titles available for rental/purchase that Netflix does not have, and they have it in high definition as well. Their investment selection doesn’t cycle the same way as Netflix’s streaming selection, and almost any movie is to be found in Amazon’s growing video library. So what’s the downside, you ask. Why should I even consider Netflix at all?

The main downside is that you will have to pay extra money in addition to your subscription fee if you want to see new shows and recently released on movies on home video. So Amazon Prime Instant will end up costing you more if you want to experience all the advantages it has over Netflix. Adding insult to the injury, there are countless titles on Netflix that come included with their base streaming subscription that you have to pay for on Amazon.

So if you have to choose just one, Netflix is the cost saving but still fantastic option. But if you don’t mind having an extra expense to have a home viewing experience closer to that of cable TV, then Amazon Prime is the option for you.

But even though Amazon Prime Video is more preferable for international viewers, Netflix’s originals still carries more cache. Both streaming companies are planning massive investments in original content over the next year so this race, although heated, is just getting started.

The internet is a revolutionary thing; changing ways people do business, communicate, and even conduct their lives during their recreation time. The increasing interconnectivity of society has shrunk borders, and we are exposed to the world far beyond our own by the web. Technology is always changing, and it is my opinion that the measure of a man is the machines that he builds. If we hold that principle to be true, then we may get an idea of just where it is we are heading.

What is the Online Retail Industry Looking Like In 2017?

Since the last couple of decades, most of the retail growth in sales is occurring due to the online channels. Even though it is a noticeable statistic, it is not the complete story. Through online channels, a rise of about 10% of the total retail sales is being recorded.

The steady growth in the online retails is almost giving a new life to the walk-in stores to some extent. There are companies that have a vague idea that even if there has been a rapid growth in the online sales industry, it has been quite difficult to discriminate between the online and the offline sales.

Discussing a few hypothetical scenarios, we might be able to understand that point. The online sales are themselves giving a new life to the physical walk-in stores.

A person who would want to buy a cell phone would check for it online first, and his decision would be based solely on some user generated feedback, which may or may not be true. While looking for a more suitable price, he would come across a discount on the same phone that he was going to buy at full price. So, he would walk in the store, get the phone.

Next, we have a single mother, shopping for the holiday gifts. She does all the selection for the gifts online and could pay for it all at once and get it over with. Instead, she would prefer to get the gifts closer to the holidays and save on the trouble of keeping the gifts safe from the snooping eyes of her kids.

We have consumers who usually move across various channels and have numerous retail options at their fingertips, they would want complete visibility into the catalogue and the pricing. Online retail industry is here to stay and we can anticipate that over the next few years, it will grow in a volatile manner as the buyers create their own path to shop.

We can clearly see that the consumers are moving so fluently among the channels that will soon become a vain implementation to identify the share of online sales. Soon, that number will be only of interest to the department that would be related to the accounts but not to the retailers, buyers, executives and stock holders.

To take a hold of this shifting and complex environment, the leading retailers should take the following steps.

The first step would be for the retailers to know the digital tools that are being used today for re-establishing the lost art of modified and personalized customer service. The retailers could give offers to the buyers regarding the thing that they may be looking for while on their online retailing websites.

The next step would be to offer the buyers a convenient shopping experience that would save their time as well as their money. It would be more profitable if the retailers target the right channel to provide the buyers with everything that they might be in need of. If they may be getting a lot of things that they require at one place, then they could come back some times later to look for more things to buy because they get everything that they want with just a few clicks.

The third and the last step would be to start spending, heavily on the new digital working of your website. Get a new website design that the consumer would be able to use easily and efficiently. Get improved and better content written for your website, amazing prices and an advanced way to communicate with the consumer.

The buyers at the present have several places to shop, whether they be online, on phones and walk-in stores and they surely use all of them to know all that they need about the product that they are about to invest into. They do not bother to separate these by drawing a line in between them, so the retailers should not do that either.

Why the right branding is so important for your retail products business

packing retail packaging

Many marketing specialists talk about the importance of branding. All of these experts stress the need of being able to come up and promote your brand when you’re starting a product line or an enterprise. But why exactly is a branding an important aspect of marketing ?

Brand refers to a phrase, word, symbol, or any other characteristic that identifies a product or service as separate from those of other sellers. Brand positioning refers to customers’ capability to position and identify the brand under different circumstances and link to the brand name, sign, and so on to certain relations in memory.

When you start marketing your company, product or services to various markets you will want to make sure that people know about the product or business and this is what you need branding for. It is through branding that people will remember and distinguish you from other companies. You can stand out from the rest just by having strong brands branding.

What is packaging and how does it relate to branding?

Packaging ensures the product is protected while on the distribution channel or during storage, this is obvious benefits of packaging, but there are more and more important functions of packaging.

In today’s competitive business world, packaging is seen as a major approach to gaining competitive advantage. Packaging help customers to recognize and associate products with a specific brand. Businesses have started finding techniques to sell their products through better and attractive designs and packaging. Attractive packaging designs and labels not only protect the products from damages but they are also essential in grabbing the attention of the consumer. “Staying competitive nowadays means switching up from old models of success that may have worked in the 80’s and 90’s and going with a new modernized look by improving infrastructure, but most importantly focusing on switching up the brand with a fresher look whether it’s website design or with a logo.

Reasons to branding

The brand is what you use to catch the attention of your intended market. Aside from the name, there is also what you call the tagline. The tagline is a very short statement that is put alongside the brand logo. It is very short, just a few words long, but it’s also very powerful. The tagline is used to drill into the consumer’s minds what you have that will benefit them.

Competitive advantage. Having a strong brand will give your products or business a competitive edge. When you have a well-positioned brand, it means when the consumers think about a problem you product solves they will directly relate to you and your business, and this increases the likelihood of the customers purchasing from you.

Customer loyalty. Customers want to relate with a strong brand, and you will be the first preference whenever they want to purchase a product. A Strong brand will help in the process of acquiring loyal customers.

When you have branded, you will realize that many people take note of it and remember the business as opposed to having an advert sitting in amongst a whole lot of other ones in a magazine or on a website. There are many advantages of branding a business compared to having a generic business that is the same as the other businesses.

When you choose to get branding for your company you should have it professionally designed. This will make sure that you get the correct marketing strategies and that you choose the appropriate colors and font. If you do this, you will make your branding even more visible and easy for people to see and read.

The Emerging Trends in the E-commerce Industry

Among the industries that are experiencing massive changes is e-commerce industry thanks to technological innovations. With the rising popularity of e-commerce, there is a decreasing demand for brick and mortar branches. People are getting used to shopping online at the comfort of their homes or offices. This has led to emergence of many and huge online stores which stocks everything that any consumer may want. To top it up, they even have free delivery services to attract more customers. The industry has witnessed a lot of changes as the industry players strive to woo customers. Some of the recent changes in the industry include:-

1. Global consumer preferences

Initially, most consumers were only concerned with what is stocked by their local online stores and few would bother going international. This trend has changed and consumers seem to have shifted their tastes to international brands. It is not surprising to find a consumer in Africa has ordered for a product from UK or even China. Consumers now have a wide variety to choose from unlike before when they only had their local display to choose from.

2. Customized marketing

This has been facilitated by the existence of huge data bases. There is a lot of information that has been collected over time about each and every consumer by the e-commerce firms. This has enabled them to know each and every consumer’s tastes and preferences. Consequently, they can afford to carry out personalized marketing. For instance, most firms that keep their clients record properly will know when the client has a birthday. This way they can tell the kind of products the client will use on that special day and hence market them accordingly.

3. Increased consumer confidence in e-commerce

Every year, the sales of most online stores go up and so do the profits. This indicates an increase in consumer confidence with online payment options. Initially, most consumers had a lot of reservation for online payments. This was mainly because of the cyber-crimes which used to rampant then. Today, most online stores have put up the necessary measures to curb cyber-crimes making online payment options not only safe but also the most convenient form of payment.

4. Increased product reviews by independent consumers

E-commerce has provided a platform where consumers can review products and services after consuming them. Prior to this type of technology, a lot of information about a product came from the seller or the manufacturer. This gave them power to tell unsuspecting customers some information that may not be correct. The ability of the consumer to express their experience after using a product has played a great role in getting rid of counterfeit products as well as the products that do meet the customers’ expectations. Customer can read what other users of the product experienced before buying it.

5. Increased demand for online internet training

Online businesses need to train their staff on how to deal with clients online. Most online stores have an online chat option where clients can learn more about the organization. There is also the growing demand for online marketing as opposed to the conventional marketing. The staff needs to be trained on these new trends in order to keep the customers coming for more.