Why the right branding is so important for your retail products business

packing retail packaging

Many marketing specialists talk about the importance of branding. All of these experts stress the need of being able to come up and promote your brand when you’re starting a product line or an enterprise. But why exactly is a branding an important aspect of marketing ?

Brand refers to a phrase, word, symbol, or any other characteristic that identifies a product or service as separate from those of other sellers. Brand positioning refers to customers’ capability to position and identify the brand under different circumstances and link to the brand name, sign, and so on to certain relations in memory.

When you start marketing your company, product or services to various markets you will want to make sure that people know about the product or business and this is what you need branding for. It is through branding that people will remember and distinguish you from other companies. You can stand out from the rest just by having strong brands branding.

What is packaging and how does it relate to branding?

Packaging ensures the product is protected while on the distribution channel or during storage, this is obvious benefits of packaging, but there are more and more important functions of packaging.

In today’s competitive business world, packaging is seen as a major approach to gaining competitive advantage. Packaging help customers to recognize and associate products with a specific brand. Businesses have started finding techniques to sell their products through better and attractive designs and packaging. Attractive packaging designs and labels not only protect the products from damages but they are also essential in grabbing the attention of the consumer. “Staying competitive nowadays means switching up from old models of success that may have worked in the 80’s and 90’s and going with a new modernized look by improving infrastructure, but most importantly focusing on switching up the brand with a fresher look whether it’s website design or with a logo.

Reasons to branding

The brand is what you use to catch the attention of your intended market. Aside from the name, there is also what you call the tagline. The tagline is a very short statement that is put alongside the brand logo. It is very short, just a few words long, but it’s also very powerful. The tagline is used to drill into the consumer’s minds what you have that will benefit them.

Competitive advantage. Having a strong brand will give your products or business a competitive edge. When you have a well-positioned brand, it means when the consumers think about a problem you product solves they will directly relate to you and your business, and this increases the likelihood of the customers purchasing from you.

Customer loyalty. Customers want to relate with a strong brand, and you will be the first preference whenever they want to purchase a product. A Strong brand will help in the process of acquiring loyal customers.

When you have branded, you will realize that many people take note of it and remember the business as opposed to having an advert sitting in amongst a whole lot of other ones in a magazine or on a website. There are many advantages of branding a business compared to having a generic business that is the same as the other businesses.

When you choose to get branding for your company you should have it professionally designed. This will make sure that you get the correct marketing strategies and that you choose the appropriate colors and font. If you do this, you will make your branding even more visible and easy for people to see and read.

The Emerging Trends in the E-commerce Industry

Among the industries that are experiencing massive changes is e-commerce industry thanks to technological innovations. With the rising popularity of e-commerce, there is a decreasing demand for brick and mortar branches. People are getting used to shopping online at the comfort of their homes or offices. This has led to emergence of many and huge online stores which stocks everything that any consumer may want. To top it up, they even have free delivery services to attract more customers. The industry has witnessed a lot of changes as the industry players strive to woo customers. Some of the recent changes in the industry include:-

1. Global consumer preferences

Initially, most consumers were only concerned with what is stocked by their local online stores and few would bother going international. This trend has changed and consumers seem to have shifted their tastes to international brands. It is not surprising to find a consumer in Africa has ordered for a product from UK or even China. Consumers now have a wide variety to choose from unlike before when they only had their local display to choose from.

2. Customized marketing

This has been facilitated by the existence of huge data bases. There is a lot of information that has been collected over time about each and every consumer by the e-commerce firms. This has enabled them to know each and every consumer’s tastes and preferences. Consequently, they can afford to carry out personalized marketing. For instance, most firms that keep their clients record properly will know when the client has a birthday. This way they can tell the kind of products the client will use on that special day and hence market them accordingly.

3. Increased consumer confidence in e-commerce

Every year, the sales of most online stores go up and so do the profits. This indicates an increase in consumer confidence with online payment options. Initially, most consumers had a lot of reservation for online payments. This was mainly because of the cyber-crimes which used to rampant then. Today, most online stores have put up the necessary measures to curb cyber-crimes making online payment options not only safe but also the most convenient form of payment.

4. Increased product reviews by independent consumers

E-commerce has provided a platform where consumers can review products and services after consuming them. Prior to this type of technology, a lot of information about a product came from the seller or the manufacturer. This gave them power to tell unsuspecting customers some information that may not be correct. The ability of the consumer to express their experience after using a product has played a great role in getting rid of counterfeit products as well as the products that do meet the customers’ expectations. Customer can read what other users of the product experienced before buying it.

5. Increased demand for online internet training

Online businesses need to train their staff on how to deal with clients online. Most online stores have an online chat option where clients can learn more about the organization. There is also the growing demand for online marketing as opposed to the conventional marketing. The staff needs to be trained on these new trends in order to keep the customers coming for more.